Brand Valuation Services
Brand valuation has many different applications. Intangible Business’ focus on valuing brands enables it to work in a number of different areas for different purposes. This brand valuation process supports a range of different services, as illustrated below:
1. Marketing Brand Valuation Services
Valuing brands and other intangible assets supports a range of marketing-related services, such as evaluating and implementing licensing deals, creating new brand identities, brand health checks, buying and selling businesses and brands, or carrying out ROI and brand strategy programs.
2. Financial Brand Valuation Services
Brand and other intangible asset valuations are required for a number of financial purposes. Intangible Business is experienced in valuing brands for purchase price allocation under SFAS 141 and SFAS 142 as well as other reasons such as transfer pricing, selling or acquiring businesses, forensic accounting or financial due diligence.
3. Legal Brand Valuation Services
Valuing intellectual property, such as brands, trademarks, patents or shares, is often required during litigation. Intangible Business is experienced in providing expert evidence or an expert witness to assist proceedings. Such services include quantifying damages, IP valuations, counterfeit claims and market research.
4. Banking Brand Valuation Services
Securitizing brands and other intangible assets can increase the loan amount and reduce risk. Intangible Business assists banks and businesses to make the most of the IP in consideration, determining the value of the IP in current and a distressed situation, creating special purpose entities and helping realize its value.
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