Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary - all from Intangible Business. The brand valuation news can be searched by date using the archive in the box to the right and by Intangible Business' four key service areas:
David Bowie, Guess?, Dunkin’ Donuts and Yale University have all done it. This article from Intangible Business reveals all about creating special...
Using IP for collateral in securitized loans is a growing trend. This article discusses the issues.
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