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Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary - all from Intangible Business. The archive of material can be searched by keyword in the box to the right and also by Intangible Business' four key service areas:
Accountants must take heed of the revised reporting requirements for business combinations under SFAS 141.
FASB 141 and IFRS 3, Business Combinations, are converging. This article highlights the key changes.
Valuing brands and other intangible assets isn't as subjective an exercise as some think. This article from Intangible Business explains the basic...
The financial sector has a propensity for putting high multiples on often shakily estimated revenues on internet companies. This article explains...
Intangible Business reveals exclusive research revealing how the S&P 100 accounted for acquisitions under SFAS 141 for the first five years.
Intel launched its lauded ingredient branding campaign in 1991. How is the brand faring today, 15 years after its inception? Read this article to find...
FIN 46 (R) is a complicated standard and can be daunting for companies that have not had to deal with it before. This article explains some of the...
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