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→ Ask us: about Brand Health Checks

A healthy brand has a greater resilience to adversity and is less likely to suffer long term damage in the event of any unexpected disasters. Intangible Business uses brand valuation methods to check the brand’s health and gain a better understanding of how the brand is perceived in the eyes of the consumer. Resources are allocated to support and maintain the functions that drive the value of the brand. Once these are in place the brand can be monitored to improve its position.

Brands can be a key incentive in mergers and acquisitions and a healthy brand, prior to acquisition, is essential in ensuring value creation. Intangible Business’s accountancy and marketing expertise allows us to see the brand from a financial and a marketing point of view. This unique perspective helps companies to identify brand health prior to acquisition and monitor brand equity on an ongoing basis.

A brand valuation enables the company to identify where resources are required to exploit or repair their brand by establishing the areas of strength and weakness. The valuation also identifies the intangible assets being purchased and allows the investors to see the condition of these assets before the acquisition.

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