→ Ask us: about Brand Licensing

Brand licensing allows the brand owner to generate incremental revenue streams and profits through exploiting and extending the reach of the brand into new geographic markets and complementary product categories. Though brand licensing is a relatively low cost strategy it must be managed properly to avoid potential damage and dilution of the business’s core asset. A well-managed brand licensing program can enhance the brand’s relevance and strength.

Intangible Business examines all possible opportunities for brand licensing and gives a thorough analysis to help identify which markets and sectors to target and which players to build relationships with. These opportunities are chosen according to which would give the highest return and increase the business’s value without cannibalizing existing brand equity. Intangible Business approaches the licensor and negotiates a suitable licensing agreement. The licensing arrangement is then monitored to check on the performance and whether the brand is benefiting from the arrangement in the long-term.

Intangible Business advocates a long term approach to licensing rather than short term success, which can be detrimental to the brand.

If you have any questions, please call us on +1 312-794-7794 or send us an email.