→ Ask us: about Brand Valuation

Brand valuation is more than just a number, the process of valuing brands provides essential insight and understanding of how brands drive revenue, enhance profits and create shareholder value. In many sectors the marketing department is managing the company’s most valuable asset. Consequently brand valuation is an important performance metric for marketing and strategy managers.

Brand valuation is carried out through a combination of methods, depending on the individual asset or purpose of the valuation: the income brand valuation approach, the market brand valuation approach and the cost approach to brand valuation. Other brand valuation methodologies are also used in specific circumstances.

Intangible Business generally favors the income brand valuation method as it is the most commercial and provides the most benefit to marketing and strategic planning. The other methods are useful for supporting and qualifying the results. We therefore normally carry out in-depth analysis into:

• Relative consumer/customer perceptions
• Competitor benchmarking
• Commercial environment analysis
• Royalty rate and profitability analysis
• Financial due diligence 

The findings from the brand valuation can be used in a number of ways, such as return on investment (ROI), brand management, licensee negotiations, brand strategy and brand planning.

If you have any questions, please call us on +1 312-794-7794or send us an email.