Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary - all from Intangible Business. The brand valuation news can be searched by date using the archive in the box to the right and by Intangible Business' four key service areas:
Intangible Business launches The Power 100, 2010 - the definitive guide to the world's most powerful spirits and wine brands.
The 100 most valuable US nonprofit power brands, in conjunction with Cone.
As the nation copes with the economic crisis, the value of nonprofit brands are revealed for the first time
Featuring research from Intangible Business, this article analyses the role of the brand in the mobile telecoms industry.
Verizon tops new league table, followed by AT&T and Sprint.
Intangible Business reveals the 100 most valuable mobile telecoms brands in the world.
Gallo is the most powerful global wine brand, declares the annual survey from Intangible Business, the leading international brand valuation consultancy.
Smirnoff retains pole position and Bacardi falls in this year's report from Intangible Business into the world's most powerful spirits and wine...
Without customers businesses would not exist. This article explains how these valuable intangible assets can be valued.
Exclusive research from Intangible Business reveals the 100 most powerful confectionery brands in the US.
The telecomms industry uses different brand strategies to compete. This article discusses a few of the different ones.
This article from Intangible Business unravells the brand and trade mark licensing industry.
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