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Brand Valuation News

Welcome to the brand valuation news section from Intangible Business.

Here you will find the latest thinking on brand valuation and issues affecting brand value on a global scale. Published articles written by Intangible Business sit alongside other thought-pieces, research, reports and published expert commentary - all from Intangible Business. The brand valuation news can be searched by date using the archive in the box to the right and by Intangible Business' four key service areas:

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  1. The Power 100, 2010

    Intangible Business launches The Power 100, 2010 - the definitive guide to the world's most powerful spirits and wine brands.

    May 2010 ● Marketing

  2. Nonprofit Power Brands 2009

    The 100 most valuable US nonprofit power brands, in conjunction with Cone.

    June 2009 ● Marketing

  3. New Report Values America's 100 Leading Nonprofit Brands

    As the nation copes with the economic crisis, the value of nonprofit brands are revealed for the first time

    June 2009 ● Marketing

  4. Telecoms Branding Special: The Name Game

    Featuring research from Intangible Business, this article analyses the role of the brand in the mobile telecoms industry.

    January 2009 ● Marketing

  5. Verizon Tops US Telecoms Table

    Verizon tops new league table, followed by AT&T and Sprint.

    December 2008 ● Marketing

  6. The World

    Intangible Business reveals the 100 most valuable mobile telecoms brands in the world.

    December 2008 ● Marketing

  7. Gallo is Most Powerful Global Wine Brand

    Gallo is the most powerful global wine brand, declares the annual survey from Intangible Business, the leading international brand valuation consultancy.

    May 2008 ● Marketing

  8. Bacardi Falls, Smirnoff Holds Firm

    Smirnoff retains pole position and Bacardi falls in this year's report from Intangible Business into the world's most powerful spirits and wine...

    May 2008 ● Marketing

  9. Valuing Customers

    Without customers businesses would not exist. This article explains how these valuable intangible assets can be valued.

    January 2008 ● Marketing

  10. Top 100 US Confectionery Power Brands

    Exclusive research from Intangible Business reveals the 100 most powerful confectionery brands in the US.

    February 2007 ● Marketing

  11. Telecom Brand Strategies

    The telecomms industry uses different brand strategies to compete. This article discusses a few of the different ones.

    June 2006 ● Marketing

  12. Brand & Trade Mark Licensing

    This article from Intangible Business unravells the brand and trade mark licensing industry.

    May 2002 ● Marketing

If you would like more information on a particular brand valuation related topic, please call us on + 44 (0)20 7089 9236 or send us an email.Also, check out IP Review for a monthly round-up of IP-related news.