Marketing Press Coverage

 

Wed 24/06/2009

YMCA, Salvation Army Dominate Nonprofit Brands

YMCA tops new ranking of the most valuable nonprofit brands in the US

Wed 24/06/2009

New Report Values America’s 100 Leading Nonprofit Brands

New report reveals the power and value of the 100 top nonprofit brands in the US

Tue 13/01/2009

Seeking Celebrity

Celebrity endorsement has advantages and disadvantages for brands, as these comments from Intangible Business illustrate.

Tue 16/12/2008

China Mobile Tops Brand Value

China Mobile tops Intangible Business' research of the world's most valuable telecoms brands.

Mon 15/12/2008

The World’s Most Valuable Mobile Telecoms Brands 2008

Intangible Business publishes the world's first league table of the world's most valuable mobile telecoms brands.

Mon 19/05/2008

Gallo Most Powerful Wine Brand

Gallo is the most powerful global wine brand, declares the annual survey from Intangible Business, the leading international brand valuation consultancy.

Tue 13/05/2008

Bacardi Falls, Smirnoff Holds Firm

Intangible Business' latest report into the world's most powerful spirits and wine brands reveals that Smirnoff retails pole position and Bacardi falls.

Mon 28/01/2008

Valuing Customers

Without customers businesses would not exist. This article explains how these valuable intangible assets can be valued.

Thu 12/07/2007

Cadbury Finds Itself in a Sticky Mess

Cadbury Schweppes is going to court over a hygene scandal that threatens to undermine is valuable brand.

Thu 05/07/2007

Fiat Steers Upmarket with '500'

Will Fiat's new 500 follow the success of the Mini? Stuart Whitwell, joint managing director of Intangible Business, gives his point of view.

Thu 18/05/2006

E.&J. Gallo Tops World's Winemakers

Gallo is revealed as the most powerful wine brand in the world.

Tue 18/04/2006

Gallo Most 'Powerful‘ Wine Brand

Gallo wine brand is confirmed as the most powerful wine brand in the world.

Tue 09/03/2004

Celebrity Endorsement

Celebrities have long been adored by marketers looking to pedal their product. But with some firms turning their back on stars, is the curtain finally coming down on celebrity endorsements?

 

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