→ Ask us: about Royalty Rates

Royalty rates represent the premium a brand is able to charge above it competitive set. Royalty rates are a key element of the brand valuation process. Consequently, Intangible Business is highly skilled in determining royalty rates applicable to many different industries that benefit both the brand owner and the licensee.

Additionally, Intangible Business has a proprietary database of royalty rates relevant to all industry sectors which it draws upon for its clients. This royalty rate database supports the royalty rate which is determined by independent analysis.

Royalty rate ranges differ for each sector and each brand’s royalty rate will be different, influenced by the brand’s strength, the strategy of its owners and the relative profit available in the market, industry and product category. With experience across a broad range of industries, Intangible Business is skilled in creating, implementing and negotiating royalty rates for licensing agreements and the process of valuing brands.

If you have any questions, please call us on +1 312-794-7794 or send us an email.