$490bn Lost In Accounting Black Hole

Intangible Business reveals exclusive research revealing how the S&P 100 accounted for acquisitions under SFAS 141 for the first five years.

Intel Fights Back

Intel launched its lauded ingredient branding campaign in 1991. How is the brand faring today, 15 years after its inception? Read this article to find out.

Top 100 US Confectionery Power Brands

Exclusive research from Intangible Business reveals the 100 most powerful confectionery brands in the US.

FASB Interpretation No.46 (R)

FIN 46 (R) is a complicated standard and can be daunting for companies that have not had to deal with it before. This article explains some of the complexities of applying FIN 46.

Intellectual Property Collateralisation

Using IP for collateral in securitized loans is a growing trend. This article discusses the issues.

Bacardi Rum Wars With Cuba and Pernod-Ricard

The battle over The Havana Club® trademark continues to involve Bacardi as this article explains.

Telecom Brand Strategies

The telecomms industry uses different brand strategies to compete. This article discusses a few of the different ones.

What Will Become Of The Burning Man Brand?

As the legal battle over the Burning Man brand intensifies, this article explains the story so far.

Trademark Lessons From Stoli

The trademark dispute over Stolichnaya reveals lessons that can be learnt for brand owners. This article discusses.

Washington National's Trademark Disputed

This article discusses the possible damage to the brand value of the Washington Nationals as a result of a trademark dispute.

Brand & Trade Mark Licensing

This article from Intangible Business unravells the brand and trade mark licensing industry.

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