Tel: +44 (0) 870 240 7386
Brand valuation, brand strategy and brand development
Press coverage
As a leading specialist in issues related to brand value, Intangible Business is often featured in publications. A selection of this material, all written by or featuring Intangible Business, is published below. To refine your search, please enter the sections for the different service areas:
MARKETING Press Coverage
FINANCIAL Press Coverage
LEGAL Press Coverage
BANKING Press Coverage
To speak to someone at Intangible Business about a particular issue, please call us on +1 312-794-7794 or send us an email.
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Wed 24/06/2009
YMCA, Salvation Army Dominate Nonprofit Brands
YMCA tops new ranking of the most valuable nonprofit brands in the US
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Wed 24/06/2009
New Report Values America’s 100 Leading Nonprofit Brands
New report reveals the power and value of the 100 top nonprofit brands in the US
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Tue 13/01/2009
Seeking Celebrity
Celebrity endorsement has advantages and disadvantages for brands, as these comments from Intangible Business illustrate.
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Tue 16/12/2008
China Mobile Tops Brand Value
China Mobile tops Intangible Business' research of the world's most valuable telecoms brands.
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Mon 15/12/2008
The World’s Most Valuable Mobile Telecoms Brands 2008
Intangible Business publishes the world's first league table of the world's most valuable mobile telecoms brands.
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Tue 15/07/2008
Ebay Welcomes Court Ruling
Online auctioneer eBay today hailed a judge's ruling over fake Tiffany jewellery as a "victory for consumer choice''.
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Mon 19/05/2008
Gallo Most Powerful Wine Brand
Gallo is the most powerful global wine brand, declares the annual survey from Intangible Business, the leading international brand valuation consultancy.
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Tue 13/05/2008
Bacardi Falls, Smirnoff Holds Firm
Intangible Business' latest report into the world's most powerful spirits and wine brands reveals that Smirnoff retails pole position and Bacardi falls.
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Tue 06/05/2008
Revised Reporting under SFAS141
Accountants must take heed of the revised reporting requirements for business combinations under SFAS 141.
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Wed 16/04/2008
International Convergence of FASB 141 and IFRS 3
FASB 141 and IFRS 3, Business Combinations, are converging. This article highlights the key changes.
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Mon 31/03/2008
SPEs: a New Home for your IP
David Bowie, Guess?, Dunkin’ Donuts and Yale University have all done it. This article from Intangible Business reveals all about creating special purpose entities for brands and IP.
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Tue 25/03/2008
Valuing Internet Companies
The financial sector has a propensity for putting high multiples on often shakily estimated revenues on internet companies. This article explains how it is done.
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Mon 28/01/2008
Valuing Customers
Without customers businesses would not exist. This article explains how these valuable intangible assets can be valued.
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Thu 12/07/2007
Cadbury Finds Itself in a Sticky Mess
Cadbury Schweppes is going to court over a hygene scandal that threatens to undermine is valuable brand.
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Thu 05/07/2007
Fiat Steers Upmarket with '500'
Will Fiat's new 500 follow the success of the Mini? Stuart Whitwell, joint managing director of Intangible Business, gives his point of view.
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